Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and regional business leaders.
Video content is the easiest to understand, whether it is a tutorial, a product demo, or even a simple recipe. It is one of the most powerful and versatile digital marketing tools of today. 63...
Imagine how wonderful it would have been if new customers just came to you on their own. Unfortunately, in real life, that does not happen, and businesses need to work hard to attract new customers...
Customer loyalty can make or break a brand. And if your business is to flourish in the post-pandemic world, it's time to inspire your current and future clientele to trust your brand and stay...
Nowadays, presenting virtually has become a crucial part of our jobs. Whether you’re giving a project update, pitching for new business or getting buy-in for change, there’s a good chance you’re...
Making connections is a critical part of being successful in business. Whether you’re trying to increase sales, win new customers, attract better talent, or simply share expertise and discuss common...
The key to successful marketing is about understanding the wants and needs of your audience. Millennials and Generation Z are challenging businesses to think of new ways to market their services in a...
There’s a great technique that will help your content strategy by getting your content seen: newsjacking . This works by piggybacking on current events that are being covered in the news. Newsjacking...
In the summer, when holidays, sporting events and early afternoon finishes can all conspire against any marketing plan, it’s easy to give up until September. But as Simeon de la Torre of the SIM7...