Blog

Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and regional business leaders.

How to Use Video Content Effectively to Grow Your Business

Did you know that videos are now the top format for marketers to use in an effective multi-platform content strategy?
Dakota Murphey
Dakota Murphey
Posted on: 15.02.22
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5 Reasons Why Video Marketing is Great For Your Business

Video content is the easiest to understand, whether it is a tutorial, a product demo, or even a simple recipe. It is one of the most powerful and versatile digital marketing tools of today. 63...
Nick Gear
Nick Gear
South West Film
Posted on: 27.01.22
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How to Create an Integrated Marketing Strategy to Attract Customers

Imagine how wonderful it would have been if new customers just came to you on their own. Unfortunately, in real life, that does not happen, and businesses need to work hard to attract new customers...
Julia Serdiuk
Julia Serdiuk
HelpCrunch
Posted on: 03.12.21
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5 Things To Prioritize To Drive Customer Loyalty In The Post-Pandemic World

Customer loyalty can make or break a brand. And if your business is to flourish in the post-pandemic world, it's time to inspire your current and future clientele to trust your brand and stay...
Will Schneider
Will Schneider
InsightQuote
Posted on: 01.12.21
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How to present virtually

Nowadays, presenting virtually has become a crucial part of our jobs. Whether you’re giving a project update, pitching for new business or getting buy-in for change, there’s a good chance you’re...
Mark Oliver
Posted on: 25.11.21
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How Chamber members can better connect and maximise sales

Making connections is a critical part of being successful in business. Whether you’re trying to increase sales, win new customers, attract better talent, or simply share expertise and discuss common...
Steven Hugill
Steven Hugill
Posted on: 16.11.21
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Creative business strategies that appeal to young audiences

The key to successful marketing is about understanding the wants and needs of your audience. Millennials and Generation Z are challenging businesses to think of new ways to market their services in a...
Harvey Holloway
Harvey Holloway
Posted on: 22.10.21
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Newsjacking: the secret to getting eyes on your brand
Member role

There’s a great technique that will help your content strategy by getting your content seen: newsjacking . This works by piggybacking on current events that are being covered in the news. Newsjacking...
Lis Anderson
Lis Anderson
AMBITIOUS PR COMMUNICATIONS
Posted on: 02.09.21
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Summer marketing quick wins

In the summer, when holidays, sporting events and early afternoon finishes can all conspire against any marketing plan, it’s easy to give up until September. But as Simeon de la Torre of the SIM7...
Simeon de la Torre
Simeon de la Torre
Sim 7 Creative
Posted on: 05.08.21
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