Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and regional business leaders.
Not just for food and fashion, businesses across all sectors, from manufacturing to engineering, have taken advantage of Pinterest and are successfully integrating it into their overall social media...
Strategic marketing is an investment in effective selling. It's not producing a brochure, having a website and expecting customers to break your door down. It's all in the understanding...
How can a business move from being a product or service business to delivering an experience? Guest author Grant Leboff, one of the UK's leading sales and marketing experts, explores why businesses...
People hate buying from a 'follower' or an 'also-ran' but love buying from an expert... whether you are an accountant, a homeopath or a plumber. So what does an expert do? Read more in part one of...
A creative brief clearly outlines the scope and instructions for a job between creative supplier and client. It should include a simple overview of the project, the main business objective and any...
If big companies can get social media wrong what is there for smaller businesses? Whilst you may not get everything right there are mistakes that you can easily avoid. Here's Greg's list of the top...
There is no denying the irrefutable statistics which show that we have entered a mobile era which is set to grow. Is your business ready for a mobile future? Follow our guide to help you consider an...
In this post I am focusing on why exporters should use a Letter of Credit to guarantee payment for their exports, what the problems are and how to avoid them.
