Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and regional business leaders.
Consumers get more ethical by the year. Modern generations grew up in an age when corporations could not brush scandals under the carpet – they were broadcast to the entire world. Coupled with a...
If you are looking for ways to revamp your email newsletter design, there are a variety of ways you can create one to stand out from your competitors. From font to images to content, make your...
With some of the many side effects of COVID-19 being more people staying at home and reducing their face to face interactions, retail spaces are finding drumming up business to be a challenge. But in...
Samuel Taylor Coleridge’s epic poem of 1798 “Rime of the mariner” contained the infamous cry, “water, water everywhere and nor any drop to drink,” made by sailors after the ancient mariner killed an...
Let’s set the scene. You’ve been working in digital marketing for a little while now. You know your Moz from your MailChimp and fully appreciate just how important web content can be. Whether it be...
The retail world more so than most other industries will be forever changed by the effects of the ongoing pandemic, as stores have been forced to close and shoppers switched to buying goods online...
19 / 20 of us make buying decisions based on brand mentions and customer reviews, accelerated by lockdown and how we've increased our use of online purchases over high street purchases. Which puts...
