Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and regional business leaders.
Poor culture doesn’t only affect business by deterring talent, it can also be a real turn off for consumers. Whatever way you look at it, business culture affects reputation. Businesses are under...
On Thursday 14th February, over 1000+ businesspeople, school children, jobseekers and members of the general public will descend on STEAM Museum in Swindon for JobFest 2019 . Entering its fifth year...
Are you doing enough digital marketing and advertising? Some of you may think the answer is yes, some of you will know you could be doing more. It’s important to know all of the techniques to promote...
Many businesses fall down on sales because they aren’t specific enough about their ideal customers. Explaining who your ideal customer is sounds easy enough – but do you really know what their pain...
Understanding ‘why’ your people turn up to work every day and therefore ‘what’ they want in return for their effort, is the critical ingredient in turning a good team into a truly outstanding one...
It's so easy to get all serious and caught up in our world, but in an age where Trump is president and Love Island beat Blue Planet II in the BAFTA's, it is sometimes best to take a step back to...
When it comes to marketing events both on and offline, there are more considerations to think about than ever before. As brands grapple with communicating to a range of demographics, with each...
Cambridge Analytica used user data on Facebook to influence election success (amongst other things) to the highest bidder. As a result, Facebook has suffered a huge hit to it’s share price.
Video content has a huge role to play in our marketing strategies. But rather than wondering what should be in your video, the big question now is, how long should your video be?
